Simon Everett, Ltd.

Simon Everett is an analytic design firm. We structure and implement analytic engagements to help government agencies, businesses, and non-profits solve problems, large and small. Whether our clients seek to create capabilities, improve processes, or inform decisions, we offer the proven ability to address their needs. Our consultative approach blends analytic agility with interdisciplinary expertise to produce functionally and aesthetically impactful results. We are successful when our clients tell us they can achieve better outcomes.

Attack of the (business challenge) clones

Over the last three years, we’ve provided strategic planning services to over 45 businesses in the defense supply chain, helping them decrease their reliance on federal monies and improving their medium- and long-term resilience. Despite working with an extremely diverse range of companies (including manufacturers, IT firms, and process consultancies), we’ve noticed a number of shared challenges. Leadership in small to medium-sized businesses, regardless of location or industry, may well relate to these: 

Common differentiators

Saying that you care about your customers is not unique, it’s a given. In order to truly differentiate your company, you have to identify the elements of your value proposition that are actually different. For teams seeking to make “customer care” a corporate strength, explore ways to do this through your service or product delivery — not through communications that have minimal impact at best, and ring hollow at worst. 

On the inside looking in

Regardless of what industry you operate in, you (and your team) don’t lack for expertise in your sector. You know your market, your supply chain, and your customer’s pain points. So how can an external team help you? By helping you tackle knotty strategic problems in an objective manner, properly informed by your domain expertise. The outside perspective can help to validate or challenge prevailing views, make the case for hard decisions, explore alternative approaches, or uncover assumptions that you didn’t even know you had.

No why = no what

Most professionals can say “what” they do, even if the explanation is too complicated for the layperson. But when asked “why” they do what they do, many struggle. Being unable to answer that question has knock-on effects; when you can’t articulate your “why,” how can the same be expected of your staff and employees? Leaving this question blank also often makes branding and marketing difficult or uninspired. 

These are problems that some business owners may see as inconsequential; “we may have the same marketing as our competitors, and as a company we haven’t internalized our ‘why,’ but we deliver on our work.” While ignoring these types of issues isn’t harmful in the short-term, businesses will find it difficult to grow at scale without addressing them. Our clients are proof positive that honest, straightforward strategic planning can set a company on a better path towards predictable and sustainable growth. 

We're on a mission

For more than three years, Simon Everett has proudly supported the work of the US Trade and Development Agency (USTDA). USTDA finances planning activities for infrastructure projects in developing economies. These planning activities — which might involve technical assistance, an innovative technology pilot, or a feasibility study — are performed by experts from US companies. By contributing this technical expertise to the project’s preparations, USTDA positions the project for success and helps unlock investment to enable the project to move forward. As a result, it creates opportunities for US companies to export goods and services to the emerging market by bidding on tenders related to the infrastructure project.

Over the last ten years, every dollar USTDA has programmed has led to $104 in potential exports for US companies — an astounding return on the agency’s investment. Those programmed dollars have funded high-impact activities like a smart city feasibility study for the City of Cape Town; a pilot project to demonstrate how smart metering technology can increase revenue collection for a Nigerian electric utility; and technical assistance to a Brazilian state government making investments in data centers, broadband network expansion. Activities like these lead to successful infrastructure projects in these emerging markets, while concurrently creating opportunities for US companies to provide goods and services to support their implementation.

Under a new two-year contract, Simon Everett will be performing a Definitional Mission (DM) to originate and develop planning activities for USTDA to consider funding. The scope of our DM is the information and communications technology (ICT) sector in three emerging markets in sub-Saharan Africa: South Africa, Nigeria, and Kenya. All across Africa, the digital economy is expanding rapidly — and some of the most exciting initiatives are taking place in these three markets. We’ll be exploring opportunities for US companies to support priority development projects in a wide array of market segments, potentially including broadband and wireless infrastructure; smart cities; data centers and disaster recovery; cybersecurity; fintech; agtech; and medtech.

We look forward to working with USTDA, US ICT companies, and business and government leaders in these markets to design and develop high-impact infrastructure projects that help realize Africa’s digital future and promote US exports abroad.

The changing of the cards

This past month, we welcomed Bill Eldard to the Simon Everett team. We’d already worked alongside Bill on a previous project when he operated under a different corporate banner, and we’re very pleased to add his expertise and camaraderie to our own squad.   

Bill is representing us at the strategic level of the Intelligence Community (IC), where he supports initiatives to improve the effectiveness and transparency of information sharing policies and processes with IC partners. He’s able to draw upon decades of experience supporting defense and intelligence activities, to include serving more than 20 years in the U.S. military, where he began in the Army and retired as a Commander in Naval Intelligence. Over the past 15 years, he has served in a variety of consulting roles to support intelligence production, operational and strategic planning, policy analysis, and interagency information sharing.    

Just as importantly, Bill is a true professional while making the workday more lighthearted for his colleagues. He also adds much depth to our team’s knowledge of strategy games both old and new – so we’ll be careful about initiating internal contests!

Welcome aboard, Bill!

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