When design doesn't happen by design
Sometimes, new engagements develop in ways we don't anticipate. Earlier this summer, I was having a cup of coffee with the co-founder of Nisos Group, a corporate intelligence and security consultancy. The concept, he explained, is to provide both digital and human intelligence to help his clients protect and grow their businesses. Although we had planned to discuss potential opportunities for collaboration, the conversation soon turned to small business operations. “We’re looking for a partner to build our new website,” he said. “Who made yours?” When I told him that we had designed and built the site ourselves, he asked us if we would be interested in doing the same for his firm. Although web design was never part of our business plan, we saw an opportunity to tackle a fun, creative challenge and work with a bound-for-success start-up in the process.
Over the next couple of months, we worked closely with Nisos Group to build a minimalist but impactful website that captures the essence of its brand, vision, and capabilities. While we love the way the site looks, this engagement was much more about collaborating with our client to develop concepts that will enable and propel its business activities. Keep an eye out for Nisos Group as it continues to grow, and let us know what you think of the Nisos Group site!